20 Mar

Branding Through Video Production Importance in Today’s Market

To most businesses, promoting the products and services is chief amongst all marketing strategy to attract customer and retain previous clients. But many business owners do not know that branding is an important element in endorsing your products and services.

What is Branding?

This is a word you often hear in the marketing circle. A few years ago, branding was defined as a name, symbol, slogan or a combination of both that distinguishes your business’ products and services between you and your rival companies. However, in today’s market, branding is not defined as that simplistic anymore. When you talk about branding now, it might be an abstract idea or picture in your client’s mind that connects them with your products and services. A great branding should motivate customers to buy, delivers a clear message about the products and services you offer and emotionally engages your customers to stay loyal to your brand.

Promoting to Ideal Customer

On another note, video production is one of the best ways to promote your brand to your audience. Whether you are a start-up or an established business, you will greatly benefit from using a good branding strategy in your videos. Miami video production experts, from Lemonlight Media, suggests that you sit down with your marketing director and talk to a branding consultant so everyone is on the same page.

Take for example McDonald’s. This fast-food giant has always been on top of their game. McDonald’s commercials will always associate the establishment with happiness as families eat burgers and fries together. Another way that McDonald’s has branded themselves well in the mind of their customers is the yellow letter “M”. Whatever part of the world you may go, the yellow letter “M” is McDonald’s.

Product Placement

Another effective way that businesses have used videos for promoting their brands is through product placements. You have watched television shows where a certain character is using a certain product of toothpaste or a cereal box in the background is that of Kellogg’s. Product placement does not necessarily have to be placed directly on a screen for people to want to buy that product or try that service. Many have argued that doing product placements in television shows or movies is a form of trickery to the viewers. By making it look that the actors are using this certain product in their everyday lives, the viewers will also do the same.

Most people prefer watching videos online than reading contents. Take advantage of this fact to boost your sales and connection to your customers. If you have chosen a certain logo, slogan or symbol to represent your brand, make sure that this is displayed in your company’s videos. With this in mind, whenever people see your logo or symbol, they will know that it is your company’s.

14 Mar

Video Production Marketing – Why You Should Hop on the Trend

Hoping on the Video Production Marketing Trend

Video production marketing is a tool most business utilize to spread brand awareness. Most of these companies who go the route of video production marketing make use of professional video marketing companies. Apart from the fact that these companies produce high-quality videos, they also provide other perks. There are several benefits to be gained from hopping aboard the video production marketing train especially when the expertise of a professional company is sought and they are:


Modern technology, with the aid of the internet, has shown that the probability of gaining more exposure is higher when it comes to videos. It is no secret that a picture or a blog article can go viral but if statistics are to be believed, videos occupy about 65% of the viral market with individuals constantly sharing and tagging friends to view.

Even without the possibility of going viral, your video stands a chance of gaining exposure to a wider audience and that is one of the major reasons why you should make sure that before dabbling in the video production marketing niche, you have a suitable company to help see you through.

High-Quality Video Content

When it comes to the quality of video content, viewers are able to decipher the difference between a professionally shot video and a randomly shot video. This is possible due to the attention paid to details by the individuals who shot the video. So as to keep viewers interested in your brand, you have to endeavor to provide them with certain perks that would make them come back for more.

A good way to do that is by hiring a professional video production company to assist in the pre-production, production and post-production stages of the video so that you can maintain a balance of quality till the finished product can be viewed by consumers.

Social Media

Enlisting the help of a professional video production company would enable you  to achieve a higher conversion rate on web pages due to the fact that your video is an attempt at giving social media platforms what they want. Platforms like Facebook and Google are more inclined towards video ads due to the fact that they demand quality content. To achieve this, it means not only your content must be high quality but your platform must also stand a high chance of converting the leads into customers so you need a professional company for that.

Search Engine Optimization

Search engines from Bing, MSN, Google and Yahoo have several things in common but none has never been more obvious than the fact that they all value videos with rich content. If your video is properly tagged, then chances are when individuals search for certain keywords or phrases regarding videos, the algorithms of these search engines are sure to pick it up.

Now, search results are sectioned from news, web, images and videos and your video content if properly tagged has the opportunity of being showcased in most of these sections. A professional video production marketing company would come in handy here as they would be well versed in the process of search engine optimization.